We mainly have the following preparations and processes during the exhibition.
1. Preparation before participating in the exhibition
Goal setting: clarify the main goals of the exhibition, determine the main locations of the booths you want to visit, search for products suitable for your company in advance, and connect with foreign customers and friends who need to be received in advance;
2.Work during the exhibition
◆ Connect with customers with enthusiasm and professionalism, proactively introduce company and product information that customers are interested in, answer customer questions, and collect customer information and needs;
◆ Conduct in-depth business negotiations with trading companies interested in cooperation to discuss cooperation details, such as price, delivery time, quality standards, etc.;
◆ Pay attention to the booths and products of outstanding peers and learn about their latest developments and market strategies. At the same time, communicate with industry experts and customers to obtain information on market trends and needs;
◆ Record the communication and cooperation intentions with customers in detail, follow up in a timely manner after the exhibition, and send thank you emails and related materials;
3. Follow-up after participating in the exhibition
◆ Customer classification and follow-up
Categorize customers based on their intent and potential value. Prioritize follow-up with key customers, maintain close contact, and provide personalized solutions.
◆ Effect evaluation
Evaluate the effects of participation, including booth traffic, customer consultation volume, achievement of cooperation intentions, etc. Analyze successes and shortcomings to provide lessons for next exhibition.
◆ Data analysis and summary
Analyze the collected customer information and market data, summarize changes in market demand and competitive situation, and provide a basis for the company's product research and development and market strategy adjustments.